Sports remain one of Ghana's key marketing tools for many years and has helped put the name of the country firmly on the international map.Almost every discpline has produced great names which ring a bell each time they are mentioned.Osei Kofi,Abedi Ayew Pele,Anthony Yeboah are names that are still fresh in world football.As DK Poison,Azumah Nelson and Ike Quartey in Boxing.
We cannot forget track and field atheletes such as Rose Heart,Mike Ahey,Leo Miles Mills,Eric Nkansah,Aziz Zakari,Vida Anim and Margret Simpson in atheletics.There are lot more especially in lawn tennis,hockey,table tennis and swimming.
Unfortunately,Ghana as a country has failed to properly use these great names most of whom are still alive to market the country and to rebrand it to her advantage.It is amazing that at the last two fifa world cups for instance,we failed as a country to use some of our influencial ex players to help in the publicising aspect of the game.The motif behind this article is to prompt authorities who may have played down on the importance of using ex national stars to begin to rethink.
One african country which is using her ex national players either in football or in track and field is cameroon.Travel to any competition and you will see them around their players giving them pep talks.In our case ex national stars are seen as outcast and unwanted.They are branded by officials as people who only want to benefit from the team instead of using them to the advantage of the country.God save us.
I think this is a great initiative. we need to acknowledge our ex stars. Good Work!
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